Step into the
colorful world of Valentina Rivera
Valentina grew up at the intersection of critical thinking and creativity. Forged by Colombian culture and the challenges of immigration, her worldview was forever changed at only 12 years old. A multi-passionate woman that once found her home in engineering, and now has stepped into the world of storytelling. Through her lens and voice, Valentina aims to showcase the nuances of the Latino community in the U.S. and, through empathy, bridge the divide created by ignorance and judgment.
2025
Google x Valentina Rivera
Valentina is an organizational force looking to grow in the mediums of social, film and broadcast. She is excited to bring creative ideas to life and fuse her own perspective in creative project with a strong social execution. With a rare blend of analytical skills and storytelling artistry, she bridge strategy and creativity to craft impactful narratives.
2024
DOCE Podcast YouTube Channel Launches
Valentina developed a new marketing plan for the podcast, which included a rebranding strategy and the release of long-form content on YouTube, in addition to short form content. Simultaneously, Valentina landed a marketing role, allowing her to merge her freelance experience with her growing professional career
2023
DOCE Podcast, For Immigrant by Immigrant
Production, planning & recording of DOCE podcast began in October 2023. DOCE Podcast became available on Spotify, Apple Podcast, Instagram & TikTok. DOCE Podcast is a bilingual platform, providing content both in English and Spanish.
YouTube Thumbnail for Episode No.9 of DOCE by Immigrants for Immigrants
DOCE Podcast 2024-2025 Reel
2022
Rise of Emerald Edge Productions
In November 2022, Valentina transitioned from engineering to freelance photography and videography, working across corporate and entertainment sectors. Her projects have included social media content, interviews, music videos, and various productions tailored to diverse client needs.
2021
The Stem Podcast is Published
For her Honors College thesis, Valentina produced a podcast exploring the experiences of women in STEM and civil engineering. The series delved into topics such as impostor syndrome, navigating a male-dominated industry, and defining success in the field.
Emerald Edge Production 2025 Reel
This mock campaign was scripted, directed, produced, and edited by Valentina Rivera. Inspired by the marketing content of the UK-based fitness app Evolve You, the project aimed to explore short form, social media content within the fitness industry. The video features local fitness enthusiast Tracy Garcia and was filmed at Super Mommy Fitness, a women-only gym, to capture an empowering and dynamic workout experience.
Pre-production document, outlining content needed for spec.
Paid campaign with local CycleBar, proposed, directed, shot & edited by Valentina Rivera. The goal of the campaign was to increase company assets to use for social media promotion of new location, advertisement of class schedules & new client promotions.
Mood Board for Campaign
Photo by Valentina Rivera
Photo by Valentina Rivera
Original campaign ideas by Valentina Rivera designed to address key pain points of the corresponding target audience. Her ideas are primarily inspired by real-life experiences and external influences, ensuring authenticity and relevance in each campaign.
No.3 A Denim Struggle
“Curve love, love every curve in your body”
A young woman prepares for a "Denim Party" but struggles to find jeans that actually fit her curvy body. She tries on multiple pairs—some too tight, some too long, some with a frustrating waist gap—until she finally finds the perfect pair. The spec reinforces the confidence clothes give & the importance of designing fashion for every type of body.
No.6 What is natural beauty?
“Redefining beauty”
A woman throwing away her makeup and appreciating her natural beauty. A narrative showcasing a consumer’s rejection of the beauty industry’s subliminal message that natural beauty is not enough, that makeup is a necessity. Concept fit for a brand/campaign seeking to inspire the public to redefine for themselves what beauty is.
No.7 Aging
“How lucky are we, that we get to age”
(Sit-down-interview style) Three people of different ages holding a picture of their loved ones and describing their personality. A man with his young child talks about the story behind the picture shown. A woman holds picture of her deceased father & rejoice in describing his personality to her daughter. Showcasing how lucky we are to see our parents age, and for ourselves to age, because the alternative is not being here.
No.9 What if?
“Small risk, big reward”
A young man is sitting in a bus is having an internal battle of gathering the courage to talk to an attractive woman. The spec cuts in and out between Scenario A. The bus and Scenario B: The collection of memories the couples could make together. The video ends with him feeling defeated by the internal battle, all the sudden the woman sits next to him and smiles.
What is DOCE? DOCE for Immigrants by Immigrants is a bilingual podcast that explores journeys of immigration from Latin America to the USA. The podcast dives deep into personal narratives of growth, sacrifice and success; creating a space where Latinos living in American can feel at home, far away from home.
What does DOCE mean? DOCE means twelve in Spanish and it is the age at which Valentina became an immigrant, an experience that changed her life forever.
DOCE Podcast is just the beginning of a long journey to amplify Latino narratives—told by those who truly understand the cultural nuances and the reality that “one size” has never fit all. Valentina’s ultimate goal is to craft long-form stories that evolve into full-scale productions, where her expertise in Brand Management, Marketing, Production, Videography, and Audio converges—ultimately bringing these stories to life on the big screen
DOCE is hosted, produced and edited by Valentina Rivera.
2023
2025
Podcast Logo 2023
Guest Covert Art 2023
Podcast Logo 2025
Guest Covert Art 2025
Thank you
CONTACT
Valentina Rivera | emeraldedgepro@gmail.com
