CLIENT WORK
CLIENT: DOCE PODCAST | BRANDING EVOLUTION
What is DOCE? DOCE for Immigrants by Immigrants is a bilingual podcast that explores journeys of immigration from Latin America to the USA. The podcast dives deep into personal narratives of growth, sacrifice and success; creating a space where Latinos living in American can feel at home, far away from home.
What does DOCE mean? DOCE means twelve in Spanish and it is the age at which the host became an immigrant, an experience that changed her life forever.
DOCE Podcast is just the beginning of a long journey to amplify Latino narratives—told by those who truly understand the cultural nuances and the reality that “one size” has never fit all. The ultimate goal is to craft long-form stories that evolve into full-scale productions, where her expertise in brand management, marketing strategy, production, videography, and audio converges—ultimately bringing these stories to life on the big screen
DOCE is hosted and produced by Valentina Rivera.
Podcast Logo 2023
Guest Covert Art 2023
Podcast Logo 2025
Guest Covert Art 2025
CLIENT: IN THE GROOVE | TAILORED DIGITAL MARKETING STRATEGY
Valentina joined In the Groove Creative Space as the lead Marketing Strategist for social media. In the Groove is a music school and creative space that came into the market as a disruptor with their unique approach to music instruction, teaching their student to find passion first.
As a Marketings strategist she's led initiative to increase library assets capturing content from everyday classes, monthly staff meetings, biannual school recitals and merchandise production to be utilize in all marketing channels including: newsletters, website, and most recently a Billboard in prime traffic areas. She's also lead the content strategy for social media establishing four main pillars for content replacing the occasional miscellaneous content strategy previously used. Establishing a new direction for online presence, cadence and audience engagement.
CLIENT: VARIOUS| 2025 VIDEO REEL
Emerald Edge Production 2025 Reel
CLIENT: SUPER MOMMY GYM | SOCIAL MEDIA FITNESS CAMPAIGN
This mock campaign was scripted, directed, produced, and edited by Valentina Rivera. Inspired by the marketing content of the UK-based fitness app Evolve You, the project aimed to explore short form, social media content within the fitness industry. The video features local fitness enthusiast Tracy Garcia and was filmed at Super Mommy Fitness, a women-only gym, to capture an empowering and dynamic workout experience.
Pre-production document, outlining content needed for spec.
CLIENT: CYCLEBAR | REBRANDING AND ASSETS LIBRARY
Paid campaign with local CycleBar, proposed, directed, shot & edited by Valentina Rivera. The goal of the campaign was to increase company assets to use for social media promotion of new location, advertisement of class schedules & new client promotions.
Mood Board for Campaign
Photo by Valentina Rivera
